SEO Workshop - Technical + Strategic SEO Platform

Full-Stack Developer + SEO Strategist | Bridging Code and Search

Most SEO specialists can only do half the job—either they understand strategy but can't implement technical solutions, or they can code but lack SEO expertise. I do both. This platform demonstrates every service I offer through working code and actionable frameworks.

🔗 Live Demo: View Interactive Demo
💼 Hire Me: Upwork Profile (12,000+ hours, 100% Job Success, Top Rated)

Problems I Solve

🚫 "Our site has XXX pages but Google only indexes a few"

The Problem: E-commerce filter combinations create infinite URL variations, wasting crawl budget and causing duplicate content penalties.

My Solution: Smart parameter classification + robots.txt patterns + dynamic canonicalization that prevents URL explosions while keeping valuable facets indexable.

See It Working: The /shop section in the live demo + interactive parameter handling examples

What You Get: Production-ready code or technical specifications for your dev team, handling edge cases that scale to millions of URLs.

📉 "Organic traffic dropped 30% and we don't know why"

The Problem: No diagnostic framework to identify whether the issue is content decay, keyword cannibalization, technical errors, or algorithm updates.

My Solution: Systematic measurement frameworks with KPI dashboards organized by cluster and funnel stage, plus diagnostic checklists for rapid troubleshooting.

See It Working: /strategic-seo/measurement-optimization

What You Get: Custom diagnostic framework adapted to your business, with actionable next steps and priority ranking.

💸 "We spend a lot on content but rankings haven't moved"

The Problem: Content production without keyword clustering, search intent modeling, or topical authority strategy.

My Solution: Research-to-execution frameworks that convert keyword data into intent-led clusters, then translate clusters into hub & spoke content architecture.

See It Working: /strategic-seo/research-strategy + /strategic-seo/content-architecture

What You Get: Complete keyword cluster strategy with content briefs, internal linking plan, and editorial calendar.

Services I Offer

Try the Live Demo

Visit the /shop section to test real-world SEO scenarios:

Scenario 1: Safe to Index

• Single stable filter: /shop/t-shirts?color=black → index,follow, canonical keeps parameter
• Clean path route: /shop/t-shirts/for/women/ → index,follow, semantic URL structure

Scenario 2: Smart Noindex Decisions

• Unstable parameters: /shop/t-shirts?color=black&sort=price_desc → noindex,follow, canonical drops sort
• Pagination: /shop/t-shirts?page=2 → noindex,follow, self-canonical (not to page 1)

Scenario 3: Crawl Trap Prevention

• Multi-select: /shop/t-shirts?color=black,blue,red → Blocked via robots.txt pattern
• Prevents 2^N URL explosion (2^3 = 8 combinations in this example)

The SEO Receipt updates in real-time as you apply filters, showing the exact reasoning behind each decision—just like production SEO systems should work.

What This Demonstrates

Why Clients Hire Me

• Rare combination: Most SEO agencies outsource either dev work or strategy work. I do both in-house.
• Production-ready: Code that handles edge cases and scales, not tutorials that break in production.
• Business-focused: Every technical decision tied to crawl budget, conversions, or rankings.
• Clear communication: Transparent reasoning through SEO Receipt and comprehensive documentation.
• Proven track record: 12,000+ hours, 100% Job Success, Top Rated, 7+ years managing SEO/SEM campaigns.

Ready to Improve Your Organic Traffic?

• halvick.arnaud@gmail.com
• github.com/ArnaudHalvick
• Upwork Profile