Problems I Solve

As a freelance SEO consultant with 12,000+ hours on Upwork, I've solved these problems dozens of times for e-commerce and service-based businesses. Here are the three most common challenges:

🚫 "Our site has XXX pages but Google only indexes a few"

The Problem: E-commerce filter combinations create infinite URL variations, wasting crawl budget and causing duplicate content penalties.

My Solution: Smart parameter classification + robots.txt patterns + dynamic canonicalization that prevents URL explosions while keeping valuable facets indexable.

📉 "Organic traffic dropped 30% and we don't know why"

The Problem: No diagnostic framework to identify whether the issue is content decay, keyword cannibalization, technical errors, or algorithm updates.

My Solution: Systematic measurement frameworks with KPI dashboards organized by cluster and funnel stage, plus diagnostic checklists for rapid troubleshooting.

💸 "We spend a lot on content but rankings haven't moved"

The Problem: Content production without keyword clustering, search intent modeling, or topical authority strategy.

My Solution: Research-to-execution frameworks that convert keyword data into intent-led clusters, then translate clusters into hub & spoke content architecture.

See it working: SEO Workshop - Complete SEO Mastery

My Expertise

Technical SEO Implementation

As a technical SEO specialist and e-commerce SEO expert, I implement production-ready solutions:
Crawl budget optimization and parameter handling
Dynamic canonicalization strategies
Schema.org structured data implementation
Core Web Vitals and performance optimization
International SEO (hreflang) and site migrations

Strategic SEO Planning

Keyword research, clustering, and intent modeling
Content architecture (hub & spoke systems)
SEO audits with prioritized action plans
KPI design, diagnostics, and measurement systems
Link acquisition and authority building strategies

Next.js & React SEO

Specialized expertise in Next.js SEO and React SEO:
Server-side rendering (SSR) and static generation
Hydration timing and performance optimization
Dynamic rendering for search engines
Meta tag management and Open Graph implementation
Framework-specific crawl budget optimization

International SEO

As an international SEO consultant:
Native French
Fluent English
Fluent Spanish
Multi-language campaigns and hreflang implementation
Cross-border e-commerce SEO strategies

My Projects

SEO Workshop

SEO Workshop - Complete Technical + Strategic Platform

Production-ready solutions for crawl budget optimization, parameter handling, dynamic canonicalization, and content strategy. Every service I offer demonstrated through working code and actionable frameworks. Features an interactive shop demo with real-time SEO decision explanations.

SQL Playground

SQL Playground - Database Architecture for SEO

An interactive SQL learning platform built to demonstrate SEO-friendly database architecture for large-scale e-commerce catalogs. Features query optimization relevant to site performance and Core Web Vitals. Built with Next.js 15, TypeScript, and Supabase.

Work Experience

Freelance SEO Consultant | Technical SEO Specialist

Self Employed, Buenos Aires

March 2017 - Present

Freelance SEO consultant specializing in technical and strategic SEO for e-commerce and service-based businesses. As a technical SEO specialist and international SEO consultant (fluent in English, Spanish, French), I provide unique combination of hands-on implementation and strategic planning—I don't just recommend solutions, I build them.

Problems Solved
  • E-commerce SEO: As an e-commerce SEO expert, prevented URL explosions for sites with 10k+ products by implementing smart parameter classification and dynamic canonicalization
  • Traffic recovery: Diagnosed and resolved organic traffic drops through systematic measurement frameworks and technical audits
  • Content strategy: Built keyword clustering frameworks and hub & spoke content architectures that improved topical authority
  • Next.js & React SEO: Implemented Next.js SEO and React SEO solutions including server-side rendering, structured data, hreflang, and Core Web Vitals optimizations
  • SEA campaigns: Managed Google Ads campaigns (Search, Display, Shopping) with focus on ROI and conversion optimization
Track Record
  • 12,000+ hours on Upwork with 100% Job Success Score and Top Rated badge
  • 7+ years of continuous client work in SEO and SEM
  • Fluent in English, Spanish, and French for international clients

Education

Self-Taught Full-Stack Developer

January 2024 - May 2025

Completed a structured self-education path using industry-recognized courses and hands-on projects.

Key Subjects Studied
  • JavaScript (ES6+), TypeScript, HTML, CSS
  • React, Redux, Angular, Vite
  • Node.js, Express.js, MongoDB, Mongoose
  • REST APIs, JWT Authentication, Stripe Integration
  • Docker, Nginx, CI/CD, DigitalOcean Deployment

See full list of certifications in the Certifications section above.

Business Administration, Bachelor's

ISEG France

September 2006 - August 2011

Key Focus Areas
  • Marketing, E-Business, Financial Management
  • Corporate Strategy, Business Law, Supply Chain